The cleanser · 8 fl oz / 237 ml
Cleanser
Reveal your natural beauty.
- Removes the day’s impurities and makeup
- Gentle, non-stripping lather
- Sulfate-free and paraben-free
Where science meets beauty
Look younger, naturally.
Pure ingredients. Visible results. A two-step ritual — Swiss apple stem cell serum and a gentle botanical cleanser — for skin that looks smoother, brighter and more youthful.
Science · Wisdom · Truth
Pure ingredients. Visible results.✦Elegance in every drop✦Glow is the new standard✦Because your skin deserves more✦Experience younger looking skin✦This is your glow era✦Pure ingredients. Visible results.✦Elegance in every drop✦Glow is the new standard✦Because your skin deserves more✦Experience younger looking skin✦This is your glow era✦
The New U ritual
Two steps. Visible results.
Choose a single bottle or save with a Trio. Free shipping across the US.
The serum · 1 oz / 30 ml
Anti-Aging Serum
One drop of youth.
- Reduces the look of fine lines and wrinkles
- Hydrates for a plumper, smoother-looking surface
- Brightens dull-looking skin and evens the look of tone
Complete the ritual
Cleanser + Serum
Step 1 cleanse, step 2 treat — morning and evening.
$97
- Free US shipping on every order
- 30-day returns on direct orders
- Made in USA
- No animal testing
One drop of youth.One moment of glow.New U.
How New U works
Inside every drop, five quiet rituals.
- 01
One drop of youth
Lightweight textureAll skin types
Smooth a few drops over clean skin. The silky, lightweight serum is designed to absorb quickly — no sticky feel.
- 02
Hydrate & plump
Hyaluronic AcidAloe Vera
Hyaluronic acid holds moisture at the surface, so skin looks plumper and fine lines look softer.
- 03
Brighten
Vitamin CGreen & White Tea
Vitamin C and antioxidant teas brighten dull-looking skin for a more radiant, even-looking tone.
- 04
Smooth & refine
Glycolic AcidEnzymes
A gentle AHA lifts away dull surface flakes for smoother-looking texture and refined-looking pores.
- 05
Firm & protect
Swiss Apple Stem CellsPeptidesSoluble Collagen
Swiss apple stem cell extract, conditioning peptides and botanical oils help skin look firmer, more supple and resilient — day after day.
Pure ingredients. Visible results.
Your glow can start tonight.
- 18key ingredients
- 2simple steps
- 30day returns
- $0US shipping
Secure checkout · PayPal or card · Apple Pay · Google Pay · Made in USA
- Swiss Apple Stem Cells
- Hyaluronic Acid
- Vitamin C
- Glycolic Acid
- Peptides
- Soluble Collagen
- Green & White Tea
- Chamomile
- Aloe Vera
- Jojoba Oil
Inside the serum
Swiss apple stem cell extract, surrounded by proven partners.
The heart of the formula is Malus Domestica Fruit Cell Culture Extract — from a rare Swiss apple variety prized for staying fresh for months. We pair it with hydrating hyaluronic acid, brightening vitamin C, smoothing glycolic acid, peptides and a garden of botanicals.
- Reduces the look of fine lines and wrinkles
- Hydrates for a plumper, smoother-looking surface
- Brightens dull-looking skin and evens the look of tone
- Gently exfoliates for refined-looking texture and pores
- Helps skin look firmer and more supple
How to use
Morning & evening, in under two minutes.
- 01
Cleanse
Apply a small amount to wet skin. Massage in circular motions for about a minute, paying extra attention to areas that need it. Rinse thoroughly. Use morning and evening.
New U Cleanser - 02
Treat
Morning and evening, after cleansing with New U Cleanser, smooth a few drops over face and neck and let it absorb. In the daytime, follow with sunscreen — the formula contains glycolic acid.
New U Anti-Aging Serum
Science · Wisdom · Truth
Because your skin deserves more.
At New U Products we believe you should understand what you put on your skin. Every ingredient is chosen for its purpose and for how it works with the rest of the formula — nature-inspired, science-led and made in the USA.
- Made in USA
- No animal testing
- Sulfate- & paraben-free cleanser
- Suitable for all skin types
Real reviews only
Your glow, in your words.
We publish only genuine reviews from verified customers — no paid or invented testimonials. Tried New U? We would love to hear about your experience.
Share your reviewTry it in person
Available at Red Cottage Salon & Spa
Ask the team about New U during your next visit.
Questions
Good to know
What makes New U different?
Two products, one ritual. Our Anti-Aging Serum is built around Swiss apple stem cell extract with hyaluronic acid, vitamin C and botanicals; our gentle Cleanser preps the skin for it. Both are made in the USA with no animal testing.
How do I use the Serum and Cleanser together?
Morning and evening: cleanse with New U Cleanser, pat dry, then smooth a few drops of New U Anti-Aging Serum over face and neck. In the daytime, finish with sunscreen.
Is New U suitable for sensitive skin?
Our formulas are made for all skin types. As with any new skincare, patch-test first and stop use if irritation occurs. If you have a skin condition, ask your dermatologist.
Are your products tested on animals?
No. We do not test on animals.
Where are New U products made?
All New U products are made in the USA.
How much is shipping?
Shipping is free on every order within the United States.
Anti-Aging Serum$69 · Free US shipping