The most important ingredient in the New U anti-aging serum is:
MALUS DOMESTICA FRUIT CELL CULTURE EXTRACT (SWISS APPLE STEM CELL)
- This extract, derived from the stem cell of a rare apple tree in Switzerland, is cultivated for its extraordinary longevity. It has been shown to stimulate human stem cell proliferation. It drastically reduces the depth of lines and wrinkles within just 2 weeks. In addition to stimulating cell turnover and promoting your skin's radiance from within, this extract will also smooth and calm your skin.

New U anti-aging serum is packed with a host of other natural, powerful and active ingredients, such as:
PALMITOYL TRIPEPTIDE 38
- A powerful peptide that boosts 6 skin-rebuilding essentials. Smooths wrinkles from the inside by rebuilding the skin where it is needed, particularly on the forehead and in the corners of the eyes (crow's feet).

HYALURONIC ACID (SODIUM HYALURONATE)
- Prevents transepidermal water loss and protects against free radical damage caused by environmental aggressors. A special protein with the unique ability to attract and maintain hydration to hold 1000 times its weight in water.

GLYCOLIC ACID (from AHA's group)
- Derived from sugar cane, it exfoliates to reveal fresher, younger looking skin. Considered an antioxidant, it works synergistically with other antioxidants enhancing their activity. It also stimulates collagen production.

ETHYL ASCORBIC ACID
- Water soluble form of vitamin C. Prevents and treats skin damage caused by UV light. Antioxidant, fights hyperpigmentation.

TETRAHEXYLDECYL ASCORBATE
- A stable, oil soluble form of vitamin C, it's an antioxidant that lightens skin pigmentation and stimulates collagen. This form of vitamin C stimulates skin to make its own moisture. The agents that make this possible are called glycosaminoglycans.

Both ETHYL ASCORBATE ACID and TETRAHEXYLDECYL ASCORBATE have been proven to be the safest and most effective forms of topical vitamin C on the market.

RETINYL PALMITATE (Vitamin A)
- Normalizes keratinization, shrinks the pore size, reduces the appearance of scars, stimulates collagen and repairs photo damage.

TOCOPHERYL ACETATE
- A natural form of Vitamin E that is one of the most effective antioxidants. Derived from vegetable oils, it enhances the natural moisture-retaining mechanisms of your skin. It heals, protects, calms and smooths.

UNDARIA PINNATIFIDA EXTRACT
- An active ingredient of marine origin, it inhibits L-Tyrosinase and melanin production and reduces and helps prevent hyperpigmentation.

EPILOBIUM ANGUSTIFOLIUM (CANADIAN WILLOW HERB)
- A free radical scavenger that fights acne, reduces erythema induced by chemicals and UV light.

ALOE BARBADENSIS (ALOE VERA)
- Also called the "medicine plant" it has antibacterial, anti-inflammatory, nontoxic, cell renewing and healing properties. It also soothes, calms and moisturizes skin. This plant has over 200 constituents consisting of vitamins, minerals, polysaccharides and amino acids. New U proudly offers only the finest Texas grown cold-pressed aloe vera.

SOLUBLE COLLAGEN
- Our collagen is water soluble not a soluble animal collagen. This important protein gives the skin structure, texture and maintains the skin's natural hydration.

BUTYROSPERMUM PARKII (SHEA BUTTER)
- A natural fat obtained from the fruit of the African karate tree. Shea butter is an intense moisturizer and great for revitalizing dull, dry or chapped skin.

GLYCERIN
- Derived from vegetable oil, glycerine allows moisturizers to draw and absorb water from the air helping skin retain moisture.

SORBITOL
- Derived from fruits and berries, it attracts and holds moisture, giving a velvety feel to the skin.

VITIS VINIFERRA (GRAPE) SEED OIL
- This oil is rich in antioxidants, vitamins, minerals, protein and vitamin E.

ALLANTOIN
- Increases moisture retention, softens and supports natural regeneration of the skin, an effective anti-irritant.

...and many, many more well known, natural, powerful ingredients found in nature like: white tea, green tea, chamomile, jojoba oil, sunflower seeds, brown rice starch, licorice root extract, geranium and lemongrass oils, etc.

The key to miraculous skin though is your own knowledge.

This serum's astonishing effects can be enhanced through proper care of your whole body. The skin's health needs to be protected from the surface and from within. A daily UV protector is highly recommended.

With daily application of New U anti-aging serum, your skin will be healthy, youthful and glowing, revealing a New You!